Lead Product Designer (Design System)

November 2021 - Present

Leading the design and strategic direction of the multi-brand design system ‘Constellation’ for one of the largest financial institutions in the UK.

The Design System team has helped Lloyds go through a simultaneous digital transformation and brand re-positioning, while adapting their tooling and ways of working.

Just so you know: This case study is intentionally limited in scope because the design system is not public.

Big wins (for the team):

  • Migrated hundreds of designers and thousands of engineers to a new generation of the design system. We re-built the system from scratch, and it now averages around 350k monthly component uses, just in Figma
  • Supported the roll out of multiple, high value rebrands through multi-tiered system adoption
  • Increased Accessibility knowledge throughout the organisation through hosting talks and drop-in-sessions
  • Created a system extension model to allow areas of the organisation to build on top of the central team’s work
  • Educated and mentored designers interested in Design Systems and learning HTML / CSS