I was part of the founding team of the internationally recognised GOV.UK Design System. I have gone on to be the design lead for design systems at BT and a Big old bank I'm not allowed to mention, creating multi-theme systems for their high-value, household-name brands.

I work at the intersection of Design, Accessibility, Engineering and Product Strategy. I enjoy delving into Design Tokens and Component APIs, as well as shaping UI libraries, high-level patterns, team structures and roadmaps.

Case studies and Projects

GOV.UK Design System

The system for hundreds, if not thousands of teams building services on the GOV.UK domain

BT Loop Design System

The multi-brand system for BT, EE and Plusnet

Big old bank Design System

This case study has been removed due to big old bank request.

Accessible cross-platform UI standards

A collection of standards, rationale and approach to designing UI elements across both web and native software platforms.

Speaking

I gave my talk Industrial Design Systems at Zeroheight’s Converge conference in 2022. It’s about the boundaries of Design Language and Desigm Systems through the lens of automotive design and manufacturing.